Free AOP Live Webinar in partnership with SupplyLogic

Thinking Bigger: Next Level Indirect Procurement

Tuesday March 9th @ 1pm US Eastern Time

As procurement teams are challenged to take on broader responsibilities, tough decisions need to be made about how much category expertise should be kept in house.

Companies are uncovering tremendous value in their marketing procurement and execution supply chains by outsourcing to specialized third party partners. While print, point of sale and branded merchandise categories are closely connected to the strategic marketing function, and must always be aligned to it, the expertise to effectively manage marketing execution falls outside of the specialization of most marketing and procurement teams.

The fact is that the management of these unique categories is not core to the majority of businesses. This presents a great opportunity for businesses to leverage a managed services solution to control costs, mitigate operational risks and accelerate customer acquisition and retention.

Managed services solutions are commercially aligned and provide full transparency, continuous evaluation, and improvement, eliminating the need for RFPs and other sub-optimal tactics. The managed services model provides procurement leaders with an opportunity to improve their approach to indirect categories and see immediate value, not only in cost savings, but in freed up time and resources to focus on more strategic initiatives.

In this AOP Live session, Phil Schoonmaker, CEO of SupplyLogic, will share how teams are making their marketing procurement and supply chains smarter through an expanded approach and outsourcing:

  • The current state of the marketing supply chain, including print, POS, and branded merchandise
  • Rethinking what is core to your business function
  • How procurement can measure and assess the baseline environment using both quantitative and qualitative data
  • Lessons learned from dozens of marketing managed services transformation journeys and compelling outcomes achieved as a result


About the Guest

Phil_headshotPhil Schoonmaker

Phil Schoonmaker is the Chief Executive Officer of SupplyLogic, a marketing operations and procurement managed services provider. Phil has diverse industry experience working with marketing and procurement functions in supply chain management and business process outsourcing.

Early in his career, Phil specialized in sustainability of corporate supply chains at Greenpack, an environmental consulting firm based in Switzerland. As the firm's Chief Operating Officer, Phil provided oversight and management of consulting and implementation functions, data analytics and human capital structure. Phil served as the lead consultant at Williams Lea $1bn North American marketing solutions business. During his tenure he led the outsourcing and subsequent multi-year contractual management of enterprise marketing operations.

Phil later founded LogicSource, a SaaS and managed services provider, with Bain capital, where he authored the business model and led strategy across industries including retail and non-profit.

He then went on to be Chief Strategy Officer and develop a proprietary assessment methodology at SupplyLogic that led to the rapid growth of the business. He was appointed CEO of DataSource, a leading technology-enabled services company further broadening his industry expertise. Upon DataSource’s acquisition of SupplyLogic, Phil became the CEO of the merged entity where he leads the company’s strategy today. Phil has managed over $1 billion in contracts in the print, point of sale and branded merchandise categories and helped the world’s leading brands leverage managed services to save money, mitigate operational risks and accelerate customer acquisition.

About SupplyLogic:

SupplyLogic is a tech-enabled marketing procurement and execution managed services provider focused exclusively in print, POS and branded merchandise categories. These categories represent a high spend in mutli-location businesses and where campaigns are executed across unique markets, whether by region or demographic.

Due to the complexity of the print category and the requirement to work closely with our clients’ teams, SupplyLogic's managed services solution is designed as on onsite extension of your team with remote shared services to provide you with a flexible support model. Our solution helps our marketing clients realize greater speed to market, brand consistency, operational efficiency and risk mitigation and is attributed to greater customer acquisition and retention.

We help procurement teams by reducing the time and resources required so they can focus on more strategic initiatives. Our solution will show immediate results in cost savings, consolidated contracts, improved workflows and will eliminate sub-optimal processes such as RFPs.

Register Today!